The Habit
Building Playboook
The Modern Parenting Paradox
85% of parents we interviewed expressed daily routines as their source of parental stress along with screen time battle.


Teacher's View


Psychologist


Parent's View
What kids told us
Most children described their day as a mix of school, tuition, and unplanned activities at home.
Mom vs Dad
"Dad doesn't hear me out most of the time and he is
always busy.. I need to go through my mom for everything"
My struggle with time
“I keep thinking I’ll do it later… but never complete on time, and that makes my parents angry and I feel guilty.”
Constant reminders are irritating
“I don’t like it when my parents keep telling me again and again to do things… especially when they remind me infront of my friends.
Kids have their own plans but
they don't know how to accomplish it.
They don't like constant instructions. Also, they don't know how to stay consistent on their own.
The Foundation
Research confirms that habits can be built with 21 days to 48 days of consistent and positive reinforcement through a system.

The Impact of Reward and
Punishment on Extrinsic
Motivation of Elementary School
Students
by Maya Dwi Kusumawati, Mohammad Fauziddin, Rizki Ananda
Published: 2021
Key connections: “…Rewards given immediately works much better to accomplish a task or correct behavior…As a result, this study emphasized that if reward and punishment are used in the right way, they will have a positive effect on student motivation…”
Read paper

The Association between Social
support and prosocial behaviour :
A Three level meta - analysis
by Yinlan Wang, Guangming Ran, Qi Zhang, Qiongzhi Zhang
Published: Jul 2024
Key connections: “…Prosocial behavior will not only affect individual's interpersonal communication and future development, but also promote social stability and harmony in the long run…”
Read paper

How habits are formed:
Modelling habit formation in
the real world
Fom multiple research appers,
April 2023
Key connections: “…study on habit creation found that habits developed in a range of 18 to 254 days;…Consistent daily repetition was the biggest factor influencing whether a behavior would become part of an automatic daily routine…
Read paper

Does engagement in chores
predict children's cognition?
by Deanna L Tepper, Tiffani J Howell,
Pauleen C Bennett
Key connections: “…The benefits of completing household chores appear to transfer beyond managing day-to-day living. We hypothesised that children who engaged in more household chores would have better inhibition and working memory.Our findings likely reflect that most chores require individuals to self-regulate, maintain attention…
Read paper
Our Approach - System Thinking
"Holistic Development Domains”
A well-rounded individual is developed by focusing on growth across multiple domains. Achieving this requires a structured approach that ensures balanced development.
Holistic Development
Domains
1
Habits
Focuses on designing daily routines and shaping positive behaviours through consistent repetition
2
Health
Builds on strengthening mental and physical health through sustained practices that build resilience
3
Intelligence
Supports expansion of knowledge and learning through diverse formats of exploration and application
4
Social
Drives shaping values, ethics, and empathy through meaningful digital and real-world interactions
5
Skill
Enables development of soft and hard skills through structured practice into confidence and muscle memory
Our Ecosystem.
Kushi, The purpose built ecosystem routed by privacy and safety by design.

KushiKid™
tool that enables habit building in children through 21 to 48 days of predesigned programs using habit stacking and neuroplasticity.
KushiKid

KushiCircle™
kids’ community that offers digitally enabled physical experience for social learning and skill building through physical interactions.
KushiCircle

KushiFM™
curated audio-first platform that delivers value-building stories. Also, keeps children engaged, entertained, and intellectually challenged.
KushiFM
The Modern Parenting Paradox
85% of parents we interviewed expressed daily routines as their source of parental stress along with screen time battle.


Parent's View


Teacher's View


Psychologist
What kids told us ?
Most children described their day as a mix of school, tuition, and unplanned activities at home.
The Guilt of Unused Time
“Every day I plan to be productive… but it doesn’t really happen like that. ”
My struggle with time
“I keep thinking I’ll do it later… but never complete on time, and that makes my parents angry and I feel guilty.”
Constant reminders are Irritating
“I don’t like it when my parents keep telling me again and again to do things… but also, if they don’t tell me, I might not do it properly”
Kids have their own plans but
they don't know how to accomplish it.
They don't like constant instructions. Also, they don't know how to stay consistent on their own.
The Foundation
Research confirms that habits can be built with 21 days to 48 days of consistent and positive reinforcement through a system.


How habits are formed:
Modelling habit formation in
the real world
Fom multiple research appers,
April 2023
Key connections: “…study on habit creation found that habits developed in a range of 18 to 254 days;…Consistent daily repetition was the biggest factor influencing whether a behavior would become part of an automatic daily routine… View more
Read paper


The Association between Social
support and prosocial behaviour :
A Three level meta - analysis
by Yinlan Wang, Guangming Ran, Qi Zhang, Qiongzhi Zhang
Published: Jul 2024
Key connections: “…Prosocial behavior will not only affect individual's interpersonal communication and future development, but also promote social stability and harmony in the long run…” view more
Read paper


The Impact of Reward and
Punishment on Extrinsic
Motivation of Elementary School
Students
by Maya Dwi Kusumawati, Mohammad Fauziddin, Rizki Ananda
Key connections: “…Rewards given immediately works much better to accomplish a task or correct behavior…As a result, this study emphasized that if reward and punishment are used in the right way, they will have a positive effect on student motivation…” View more
Read paper
Our Approach - System Thinking
"Holistic Development Domains”
A well-rounded individual is developed by focusing on growth across multiple domains. Achieving this requires a structured approach that ensures balanced development.
Holistic Development
Domains
TM
Skills
Intelligence
Health
Habits
Social
4
Social
Drives shaping values, ethics, and empathy through meaningful digital and real-world interactions
1
Habits
Focuses on designing daily routines and shaping positive behaviours through consistent repetition
5
Skill
Enables development of soft and hard skills through structured practice into confidence and muscle memory
2
Health
Builds on strengthening mental and physical health through sustained practices that build resilience
3
Intelligence
Supports expansion of knowledge and learning through diverse formats of exploration and application


KushiKid™
tool that enables habit building in children through 21 to 48 days of predesigned programs using habit stacking and neuroplasticity.
KushiKid


KushiCircle™
kids’ community that offers digitally enabled physical experience for social learning and skill building through physical interactions.
KushiCircle


KushiFM™
curated audio-first platform that delivers value-building stories. Also, keeps children engaged, entertained, and intellectually challenged.
KushiFM
Our Ecosystem
Kushi, The purpose built ecosystem routed by privacy and safety by design.



Join the 100 Families Redefining Daily Habits
Be part of our first 100 families to join our habit-formation pilot journey. Arjun did it in 21 days—your child can too.
Join Beta →

Join the 100 Families Redefining Daily Habits
Be part of our first 100 families to join our habit-formation pilot journey. Arjun did it in 21 days—your child can too.
Join Beta →

Join the 100 Families Redefining Daily Habits
Be part of our first 100 families to join our habit-formation pilot journey. Arjun did it in 21 days—your child can too.
Join Beta →

Join the 100 Families Redefining Daily Habits
Be part of our first 100 families to join our habit-formation pilot journey. Arjun did it in 21 days—your child can too.
Join Beta →

Join the 100 Families Redefining Daily Habits
Be part of our first 100 families to join our habit-formation pilot journey. Arjun did it in 21 days—your child can too.
Join Beta →












